Transmedia and Accessibility

Ask me three years ago, I would have told you that I disliked the jump into technology and that I mourned the almost certain demise of paper-books. (I worked at Borders, so I was more concerned about my job security, to be honest.) But I'm finally, slowly adapting. Despite my many frustrations with my touch-screen smart phone, I know in my heart that I cannot switch back to a "dumb phone" that cannot play music or run iHeartRadio or Pandora apps.

Still, even as I embrace technology and all its advantageous gadgets and applications, I have questioned what will happen to classic literature and learning. I am the kind of person who loves being in an actual classroom for formal education. I might even use a pen and paper to take notes. On the parallel, I'm the nerd who will Wiki all the answers to all the questions. If I can blend the traditional with technology, where's everyone else?

I found the answer to my question in The Lizzie Bennet Diaries, a webshow on Youtube.com based on Jane Austen's classic novel, Pride and Prejudice. The story was pulled into the modern era for a modern audience. Not only was Lizzie Bennet a Southern California grad student, but she interacted with her audience "off screen" on Twitter and Tumblr. It was a new kind of story-telling, but it was the same classic story made accessible to today's young women (and men, too).

Though people who watched The Lizzie Bennet Diaries understood that the story was fictional, the pattern of bi-weekly updates and live character interaction on social media pulled that screen away and immersed the audience into the story like no cinema film or television show can do. Transmedia storytelling is still finding its footing in the mainstream. The first prolific Youtube series that went transmedia was the story of LonelyGirl15 back in the days of Myspace.com. The creators of the show didn't tell anyone that the story was fictional, so many real-life viewers believed that Bree (aka LonelyGirl15) was in real danger. Months later, the audience uncovered their plot, and the rest was history.

Storytelling like this creates a new wave of research styles and a new style of critical thinking and discussions. In the case of LonelyGirl15, it was the fans of the show who spent the time to unravel their story, both the fictional plot and the production's deception. In The Lizzie Bennet Diaries, fans decided to enter the stage directly by hacking a webpage to avenge the defaming of a character. People got invested, and then they got involved. I'd like to think that this passion and creativity is a gift from technology, finding new ways to be clever and realize that sometimes the box is bigger on the inside.

Currently, the same production company that gave us The Lizzie Bennet Diaries are in the middle of a new show called Emma Approved, based on Austen's novel Emma. I'm looking forward to how this story will unfold.


I meant to post this shortly after the first week of school in relation to technology in the classroom, and then we got "real" assignments.